05
Color
Color does the most work when there's the least of it. Toldwell's palette is intentionally restrained — nearly achromatic, anchored by a single warm gold held in reserve. The gold sings because it's rare.
Toldwell Palette
Our palette is built around five values: Toldwell Dark, pure black, mid-gray, surface light, and white — with Toldwell Gold reserved for moments that earn it.
Token reference
HEX
A hexadecimal way of representing the red, green and blue of screen colors.
RGB
Red, green and blue, the component colors which create all screen colors.
CMYK
Cyan, magenta, yellow and black. The four colors used in offset and digital printing.
PMS
Pantone Matching System: Global color numbering for precise color selection and matching.
Please note:
Various factors can affect color reproduction. Prior to large-scale print runs, it's advisable to conduct testing.
Accent & Tones
Name:
Toldwell Gold
Hex:
#F3CC92
RGB:
243/204/146
CMYK:
0/16/40/5
Pms:
PMS 7507 C
Copy HEX
Name:
Toldwell Dark
Hex:
#1B1B1C
RGB:
27/27/28
CMYK:
0/0/0/89
Pms:
PMS Black 6 C
Copy HEX
Name:
Pure Black
Hex:
#99B2FF
RGB:
0/0/0
CMYK:
0/0/0/100
Pms:
PMS Black C
Copy HEX
Name:
Mid-Gray
Hex:
#6B6B6B
RGB:
107/107/107
CMYK:
0/0/0/58
Pms:
PMS Cool Gray 9 C
Copy HEX
Black & White
Name:
Black
Hex:
#000000
RGB:
0/0/0
CMYK:
100/61/32/96
Pms:
Black 6 C
Copy HEX
Name:
White
Hex:
#FFFFFF
RGB:
255/255/255
CMYK:
0/0/0/0
Pms:
Bright White
Copy HEX
Name:
Surface Dark
Hex:
#1B1B1C
RGB:
27/27/28
CMYK:
0/0/0/89
Pms:
PMS Black 6 C
Copy HEX
Name:
Mid-Gray Tone
Hex:
#6B6B6B
RGB:
107/107/107
CMYK:
0/0/0/58
Pms:
PMS Cool Gray 9 C
Copy HEX
Name:
Surface Light
Hex:
#F2F2F2
RGB:
242/242/242
CMYK:
0/0/0/5
Pms:
PMS Cool Gray 1 C
Copy HEX
