04

Typography

Typography is a cornerstone of the Toldwell identity. Two fonts do all the work: Belwe — a warm serif that gives the brand its editorial weight in display moments — paired with Red Hat Display, the clean, modern sans-serif that handles everything else.

Font

Belwe carries the brand voice in display headlines. Red Hat Display does the rest — headings, body, and UI. Together they create a pairing that feels both crafted and clear, editorial and unfussy.

Belwe & Red Hat Display

Weights & Variants

We use a restrained set of weights to keep things consistent. Belwe lives in Regular, Medium, Bold, and Italic for display moments. Red Hat Display covers Regular through Black (400/500/600/700/900) for UI, body copy, and supporting text.

Belwe & Red Hat Display

SemiBold

Medium

Spacing & Tracking

Explore the nuances of kerning and tracking. Discover how adjusting these settings can enhance readability and visual appeal in your typography.

Tr

ansf

or

ming

Kerning: the space between individual letters.

T

r

a

n

s

f

o

r

m

i

n

g

Tracking: the space between all letters.

Sizing Reference

The usage chart provides guidelines for legible type setting across different contexts. However, adaptability is key, and designers should exercise discretion based on various factors such as mediums, scales, screen resolutions, materials, and production techniques.

Screen

Size

Line-height

Kerning

Tracking

Word-spacing

00-16 px

128%

Metrics

-1%

16-28 px

120%

Metrics

-2%

28-42 px

104%

Metrics

-2%

42-76 px

98%

Metrics

-3%

76 px+

96%

Metrics

-4%

Print

Size

Line-height

Kerning

Tracking

Word-spacing

00-8 pt

120%

Metrics

-1%

100%

8-18 pt

116%

Metrics

-1%

100%

18-32 pt

108%

Metrics

-2%

100%

32-56 pt

98%

Metrics

-2%

98%

56 pt+

98%

Metrics

-3%

96%

Download Assets

Belwe + Red Hat Display