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Logo

The Toldwell wordmark is the primary identity mark — used at the top of every page, on every artifact, on every signature. To keep its integrity across platforms, follow the spacing, sizing, and color rules below.

Lockup

The Toldwell wordmark balances legibility at small scales with editorial weight at large ones. It works on light backgrounds, dark backgrounds, and over the gold accent surface.

Logo

Wordmark

Clear Space

The clear space around the wordmark protects its legibility. Maintain at least 1x the height of the wordmark on all sides, free of competing text, graphics, or imagery.

The clear space around the wordmark equals 1x the height of the wordmark itself.

Minimum safe size is 32px in digital, 0.5in in print. Below that, legibility breaks down.

Color

The wordmark works in three approved configurations: black on light surfaces, white on dark surfaces, and black on the Toldwell Gold accent surface. Don't introduce other colorways.

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Toldwell wordmark